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Analytical Marketing
The Challenges
Five Steps
Get Smart
Get Your Data Right
Build Automated Processes
Implement Effective Metrics
Generate Insights with Analytics
Marketing ROI
Lead Management
Driving new Revenue Growth
Symptoms of a Broken Process
Defining a Lead Strategy
A Systematic Approach
Info Mgmt, Lead Qual, Supplement
Scoring Leads and Identifying Value
Lead Distribution and Maximizing ROI
Lead Escalation, Closing the Loop
Ensuring Success
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2019-09-21T04:00:12+00:00